SPCFuel - SPCFuel

SPCFuel is the creative marketing powerhouse within SPC, bringing a unique combination of innovation, strategy, creativity, and production expertise to ignite your brand.

We understand that driving sales and maximizing ROI are essential to your success. That’s why we specialize in streamlining production workflows and optimizing marketing costs. With our unwavering dedication and collaborative approach, we are committed to delivering results that will surpass your expectations.

Next-Gen Marketing Strategies

Data Sourcing
Acquisition via Predictive Modeling
Reactivation Campaigns
Online/Offline Integrations
Customer Journey
Omni-Channel Campaigns

Campaign Management & Execution

Full Service Marketing

For more precise targeting or a single source for full campaign management and execution, SPCFuel is geared to help you drive more sales. We harness the latest innovations and best practices to deliver to the right audience.

Data Sourcing & Modeling
Acquisition via Predictive Modeling
Reactivation Campaigns
Online/Offline Integrations

Audience Identification

Thoroughly vetted & strategically diverse data partnerships enable SPCFuel to source & pinpoint the ideal targeting approach for each client and campaign.

Target Based on:

Demographic
Life Stage (ie. Movers)
Lifestyle
Credit (actual & proxy)
Website Traffic
Online Shoppers
Geo-framing

Data Modeling

We create models to prioritize households who are more likely to convert using traditional acquisition channels.

Modeling Population: Current Customers and prospects within a
XX mile radius

Variables: 300+ variables related to demographics

Target Data Optimization

Address Standardization and Deduping for Mail & Email Addresses

CASS Data – Address correction to USPS standard

NCOA – Correct for recent moves and new addresses

Delivery Validation

Suppressions – Removes DMA Pander, Prison, Profanity, Deceased, and other required customer suppressions provided

Advanced Analytics

Top prospects and customers map by market

Shows the clusters of modeled prospects in each market, down to the street and house level

Filter on market, customers, leads, prospects, and distance from location

Geo-framing: Active Retail Shoppers

Identify Target Radius of a Location
Geo-Frame Locations
Identify Prospects
Develop Hyper-Targeted Advertising

Send mail to new audiences by finding your ideal target where they work, shop or play—both online and off.

Targeting

Capture Active Shoppers
Market to them through various channels
A Proven Approach that can Generate a 6:1 ROI

OFFLINE TO ONLINE

Drive revenue by sending online display or video ads to any offline mailing list.

ONLINE TO OFFLINE

Drive revenue by creating hyper-personalized DM campaigns leveraging browsing behavior of website visitors & internet shoppers

LOCATION

Drive revenue by targeting highly desirable audiences based upon where they shop, where they work, events they attend and places they visit.

On-Door Advertising

Plan for Local, Regional or National Programs – and see response rates as high as 12-20%+

Strategy Development
Creative: Unique Sizes, Shapes, Special Finishes
Delivery & Field Auditors
Real-Time Tracking & Reporting

Creative Execution

From strategy and creative development to execution, production, and program management, SPCFuel is the ultimate partner for crafting the perfect message that resonates with your target audience’s preferences and attributes. Our seamless collaboration with production empowers our team of brand and direct response marketing experts to deliver a comprehensive package, resulting in increased engagement and higher ROI.

Innovative Creative

Brand & Direct Response Marketing
User Experience & User Interface
Format Optimization
Template Design
Creative Direction
Messaging
Packaging
Personalized Kits
Creative Testing
Digital Display & Social Media Content

One-to-One Personalization
Video Production
Web Portal Design & Programming
Landing Pages, Microsites & Websites
Email
SMS
Augmented Reality
Artificial Intelligence

Smart & Emerging Technologies

Email Campaign Design & Implementation
Customer Journey Strategy Mapping & Execution
Performance-based Lead Generation
Media Ad Development & Placement
Online Portals
Informed Delivery through USPS
NFC Tag Technology
Beacon Technology
Augmented Reality
Artificial Intelligence & More

2023 USPS Incentives

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